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Academic Journal

Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?

Subjects: CONSUMERS; INCOME; MERCHANDISINGUNITED States

  • Source: Journal of Applied Sport Management; 2022, Vol. 14 Issue 3, p20-29, 11p

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Cultural Competence and Cultural Compensatory Mechanisms in Binational Households.

Subjects: INTERNATIONAL marriage; CONSUMPTION (Economics); DECISION makingUNITED States

  • Source: Journal of Marketing; May2014, Vol. 78 Issue 3, p121-139, 19p, 2 Color Photographs, 1 Illustration, 1 Diagram, 2 Charts

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

Subjects: BRAND equity; CUSTOMER retention; PROFIT marginsUNITED States

  • Source: Journal of Marketing; Jul2012, Vol. 76 Issue 4, p44-63, 20p, 1 Diagram, 8 Charts

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The Moral Limits of Predictive Practices: The Case of Credit-Based Insurance Scores.

Subjects: BUSINESS ethics; PREDICTION models; CREDIT ratingsUNITED States

  • Source: American Sociological Review; Dec2019, Vol. 84 Issue 6, p1134-1158, 25p, 3 Diagrams

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The impact of online movie word-of-mouth on consumer choice: A comparison of American and Chinese consumers.

Subjects: CONSUMER behavior; CONSUMER preferences; FILM box office revenueCHINA; UNITED States

  • Source: International Marketing Review; 2019, Vol. 36 Issue 6, p996-1025, 30p

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The Structure of Survey-Based Brand Metrics.

Subjects: BRAND name products; MARKET surveys; CONSUMER behaviorUNITED States; CHINA

  • Source: Journal of International Marketing; 2008, Vol. 16 Issue 4, p29-56, 28p, 1 Diagram, 9 Charts

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National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis.

Subjects: MARKETING; PUBLIC opinion; CONSUMER attitudesUNITED States

  • Source: Journal of Consumer Research; Mar2005, Vol. 31 Issue 4, p859-867, 9p, 6 Charts, 3 Graphs

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Academic Journal

Under the influence of a blogger: The role of information‐seeking goals and issue involvement.

Subjects: CONSUMER behavior; SOCIOLOGY of blogging; INFORMATION-seeking behaviorUNITED States

  • Source: Psychology & Marketing; Apr2019, Vol. 36 Issue 4, p342-353, 12p, 1 Diagram, 4 Charts, 1 Graph

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Academic Journal

Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764-1776.

Subjects: CONSUMPTION (Economics) -- History; ECONOMIC conditions in colonies; MARKETINGUNITED States

  • Source: Journal of Consumer Research; Sep89, Vol. 16 Issue 2, p216-226, 11p

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Academic Journal

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising.

Subjects: CORRECTIVE advertising; CONSUMER behavior; FALSE advertisingUNITED StatesUNITED States. Federal Trade Commission

  • Source: Journal of Marketing; Spring84, Vol. 48 Issue 2, p11-31, 21p, 2 Diagrams, 7 Charts, 1 Graph

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  • 1-10 of  306 results for ""CONSUMER behavior""